Pot Noodles
Director/ Editor/ Creative Development
an Attic Films Production
A narrative-driven social commercial created for Pot Noodle, transforming a familiar everyday panic into a humorous and relatable story about modern life, convenience, and saving the day when things don't go according to plan. Just take out the noodles and dinner will be served in 3.
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Created for Pot Noodle, the commercial was designed to highlight the product's core benefit: providing a quick and satisfying meal solution in moments when time, energy, or preparation are in short supply.
Rather than focusing on the product through a traditional demonstration, the campaign approached the concept through character-driven storytelling. The film follows a young woman returning home after a long day, only to discover she has forgotten an important date night and has nothing prepared for dinner.
Faced with an impossible situation and only minutes before her boyfriend arrives, she desperately searches for a solution before discovering the answer has been sitting in her cupboard all along.
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The campaign was developed around the slogan "Ready in 3", emphasizing Pot Noodle as the ideal solution for people with busy lifestyles.
The objective was to:
Communicate the convenience of the product in a memorable way
Create a social-first commercial with strong audience relatability
Position Pot Noodle as a practical solution for real-life situations
Deliver content that felt entertaining and shareable while maintaining clear product messaging
The campaign needed to appeal to younger audiences familiar with the everyday realities of balancing work, relationships, and limited time.
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Rather than presenting the product as the hero from the outset, we built the story around a universal moment of panic.
The campaign was produced as a short-form narrative commercial designed specifically for social media audiences. The entire product was shot on location.
Our team handled:
Creative development
Direction
Editing
Post-production
VFX
The production focused on creating a believable domestic environment while maintaining a polished visual style that elevated the story beyond a standard product advertisement.
Special attention was given to pacing and performance, ensuring the audience immediately connected with the protagonist's escalating sense of urgency before arriving at the comedic resolution.
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The project demonstrated how product-focused advertising can become more effective when rooted in character and story rather than product demonstration alone.
By building the campaign around a relatable emotional situation, the commercial transformed a simple convenience message into an entertaining narrative that audiences could recognise from their own lives.
The campaign generated:
13K+ organic views
400+ likes and audience interactions
Strong engagement across social platforms
Positive audience response driven by relatability and humour
The result was a memorable social-first campaign that successfully communicated Pot Noodle's core promise: when life gets chaotic, dinner can still be Ready in 3.
Beyond its direct performance, the campaign attracted attention from larger brands and marketing teams, helping increase visibility for our work and contributing to future commercial opportunities.