Palome
Writer/Director/Editor
Selected work from the social series created for Palome, designed to transform fashion marketing into an ongoing cinematic story centred around womanhood, connection and everyday life.
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Rather than creating traditional fashion content, this project was developed as a long-form branded storytelling initiative designed to build an emotional relationship between audiences and the brand over time.
Across three seasons, I created and developed an original narrative series following two recurring characters: Zoe, a woman in her late twenties navigating adulthood, relationships and uncertainty, and Manon, a woman in her late forties whose life experience offers a different perspective on the same questions.
Set against the backdrop of Paris, the series used intimate conversations, everyday moments and relatable reflections to explore themes of love, identity, femininity, friendship and the changing realities of womanhood across generations.
The result was a branded content format that felt closer to an independent web series than a conventional fashion campaign.
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The objective was to create a social-first content strategy that would promote Palome's collections while building a deeper emotional connection with audiences.
The brand wanted to move beyond traditional product-focused content and develop a format that could:
Increase audience engagement and retention
Strengthen brand identity through storytelling
Create recurring characters viewers could follow over time
Build an ongoing relationship with audiences across multiple seasons
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The concept was built around the belief that audiences connect more deeply with people than products.
To achieve this, I developed two original characters whose conversations became the emotional centre of the series.
The writing focused on creating dialogue that felt natural, thoughtful and emotionally honest. Rather than presenting polished answers, the characters often sat with uncertainty, allowing audiences to recognise aspects of their own experiences within the conversations.
Visually, the series embraced a cinematic yet intimate aesthetic. Paris became an extension of the storytelling, providing a lived-in and romantic backdrop that reinforced the emotional tone of the project.
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The project demonstrated the potential of narrative storytelling as a long-term branding strategy.
The series became a highly successful long-term content initiative for the brand.
Performance highlights included:
Every episode surpassing 10K views
Multiple episodes exceeding 100K views
Strong audience engagement and retention
Sustained performance across three consecutive seasons
Increased audience familiarity with recurring characters and brand identity
The episodic structure encouraged repeat viewership and created an ongoing relationship between audiences and the brand, generating engagement levels significantly beyond those typically associated with traditional fashion content.