Scapadona
Director/ Editor/ Creative Development
an Attic Films Production
A cinematic social campaign created for Scapadona, inspired by the greek mythology, combined with the atmosphere and poetic identity of the Black Sea coastline.
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Created for the Romanian fashion brand Scapadona, the campaign was developed as a visually immersive social-first series inspired by the brand’s connection to the Black Sea and its recurring themes of sea, femininity, and poetic escapism.
Drawing from Greek mythology and coastal folklore, the films blended cinematic fashion storytelling with references to sirens, nymphs, and mythological femininity, creating a campaign designed to feel sensual, dreamlike, and emotionally atmospheric.
The project was produced specifically for Instagram and focused on delivering a cohesive visual world across multiple short-form assets.
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Scapadona approached the campaign with the intention of translating the emotional identity of the brand into cinematic social content.
The objective was to:
Create a visually distinctive Instagram campaign
Capture the poetic and coastal-inspired essence of the brand
Develop content that felt editorial, cinematic, and emotionally immersive rather than traditionally commercial
The campaign needed to feel elevated and narrative-driven while remaining adaptable to short-form social formats.
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The campaign was shot entirely on location, using the natural landscape of the seaside environment as a core visual element.
Key locations included:
the beach
coastal surroundings
caravan used to reinforce the feeling of intimacy, travel, and escapism
Our team handled:
Creative development
Direction
Cinematography
Editing
Post-production
The production focused on creating an organic and tactile visual language that complemented the brand’s identity and storytelling approach.
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The campaign expanded Scapadona’s visual identity beyond traditional fashion advertising by building an immersive narrative world around the collection.
It was fully rolled out across Scapadona’s social platforms and became part of the brand’s wider visual communication.
Through mythology-inspired storytelling, naturalistic cinematography, and emotionally driven editing, the films positioned the brand within a more cinematic and culturally distinctive visual space while remaining fully optimised for social media audiences.