Coca-Cola Zero

The campaign was commissioned as a social-first piece centered around the theme of friendship and connection. The objectives were to:

• Position Coca-Cola Zero within authentic social moments

• Create emotionally engaging content tailored for audiences in their 20s

• Deliver a campaign that felt culturally relevant

• Increase audience engagement across social platforms through narrative-focused storytelling

Created for Coca-Cola Romania, the campaign was built around the slogan “Add Zero”, communicating the concept that when you are surrounded by the people you care about and… have a Coca-Cola, you don’t need anything else.

Rather than approaching the project as a traditional commercial, we developed the campaign as a cinematic short-form narrative designed to feel emotionally authentic and native to social platforms.

Our team handled:

• Creative development

• Direction

• Cinematography

• Editing

• Post-production

The campaign was shot on location across London and built around capturing authentic moments between the two protagonists, including:

• badminton outings

• garden dates

• city exploration

• intimate moments inside

The goal was to create a visual language that felt emotionally real while maintaining a polished commercial aesthetic.

The project demonstrated how branded content can move beyond traditional advertising by blending cinematic storytelling with emotionally grounded social-first narratives.

The campaign generated:

• 12K+ organic social views

• Strong audience engagement across platforms

• Positive audience sentiment and interaction

• Extended campaign usage through paid advertising placements

Following delivery, the Coca-Cola Romania marketing team expanded the use of the film into their paid advertising rollout due to the strong internal response to the creative direction and storytelling approach.