Coca-Cola Zero

A social-first branded campaign created for Coca-Cola Romania, exploring friendship, the burden of growing up and leaving, and the feeling of building a new home away from home.

Director/ Editor/ Creative Development

an Attic Films Production

  • The campaign was commissioned as a social-first piece centered around the theme of friendship and connection. The objectives were to:

    • Position Coca-Cola Zero within authentic social moments

    • Create emotionally engaging content tailored for audiences in their 20s

    • Deliver a campaign that felt culturally relevant

    • Increase audience engagement across social platforms through narrative-focused storytelling

  • Created for Coca-Cola Romania, the campaign was built around the slogan “Add Zero”, communicating the concept that when you are surrounded by the people you care about and… have a Coca-Cola, you don’t need anything else.

    Rather than approaching the project as a traditional commercial, we developed the campaign as a cinematic short-form narrative designed to feel emotionally authentic and native to social platforms.

  • Our team handled:

    • Creative development

    • Direction

    • Cinematography

    • Editing

    • Post-production

    The campaign was shot on location across London and built around capturing authentic moments between the two protagonists, including:

    • badminton outings

    • garden dates

    • city exploration

    • intimate moments inside

    The goal was to create a visual language that felt emotionally real while maintaining a polished commercial aesthetic.

  • The project demonstrated how branded content can move beyond traditional advertising by blending cinematic storytelling with emotionally grounded social-first narratives.

    The campaign generated:

    • 12K+ organic social views

    • Strong audience engagement across platforms

    • Positive audience sentiment and interaction

    • Extended campaign usage through paid advertising placements

    Following delivery, the Coca-Cola Romania marketing team expanded the use of the film into their paid advertising rollout due to the strong internal response to the creative direction and storytelling approach.

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